2001 was a year that war broke out in Afghanistan and soon after the Taliban began to retreat. At the same time, Arab women began to remove their burkas and revealing their faces while the men set out to purchase television sets. It was around the same time that the Victorias Secret showcase was broadcast on ABCs primetime slot. This caused an outrage as the females in the showcase were seen to be promoting a certain body image that women should have as well as portraying them as sex objects, something that the many men who tunes in as well as the executives saw as something positive. It was however seen as another negative notch in the American belt especially after the Afghanistan war at a time when the country needed some positive light.
The article tackles both sides of the argument about the show. On one hand, it was seen as ABC executives as a showcase for women and a great way to reel in the younger audience as well as attracting holiday shoppers in that month of November. It was, on the other hand seen as an oversexualization of the women by the media as seen during the show when a model licks milk from a glass and lets the drops fall on to her chest. The show was termed as a success as the show reeled in high ratings of about 12.4 million viewers.
The most striking thing about this piece is the fact that there are those that will glorify placing the female as a sex object and point of sale in the media, causing eating disorders among the youth who are striving to be like the thin, lingerie-dressed models shown in the Victorias Secret show. What was worse is that it was shown in a time slot where a number of young people are still glued to the television. In as much as the models have consented to this showcase, it is not wise to show it during a primetime slot.
The article tackles both sides of the argument about the show. On one hand, it was seen as ABC executives as a showcase for women and a great way to reel in the younger audience as well as attracting holiday shoppers in that month of November. It was, on the other hand seen as an oversexualization of the women by the media as seen during the show when a model licks milk from a glass and lets the drops fall on to her chest. The show was termed as a success as the show reeled in high ratings of about 12.4 million viewers.
The most striking thing about this piece is the fact that there are those that will glorify placing the female as a sex object and point of sale in the media, causing eating disorders among the youth who are striving to be like the thin, lingerie-dressed models shown in the Victorias Secret show. What was worse is that it was shown in a time slot where a number of young people are still glued to the television. In as much as the models have consented to this showcase, it is not wise to show it during a primetime slot.
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